We are looking for a Marketing Executive who can take ownership of marketing at Purple Software and drive creative strategies that generate awareness, leads, and strong brand positioning.
The role requires someone who understands human psychology, digital behavior, and social media trends, and can convert those insights into high-impact marketing campaigns.
You will work closely with a dedicated designer to produce content, campaigns, and marketing assets that communicate Purple’s products and services effectively.
Key Responsibilities
- Plan and execute marketing strategies for Purple Software and its products.
- Identify creative marketing opportunities to promote our services and generate leads.
- Create and manage social media campaigns across platforms such as LinkedIn, Instagram, and YouTube.
- Develop video content concepts and work with the designer to produce engaging videos.
- Research human psychology and customer behavior to improve marketing performance.
- Write compelling marketing copy, captions, and campaign messaging.
- Track campaign performance and optimize strategies based on results.
- Collaborate with the sales and product teams to align marketing with business goals.
- Continuously test new growth ideas, hooks, and content formats.
Requirements
- Strong understanding of digital marketing and social media platforms.
- Ability to develop creative marketing ideas and campaigns.
- Knowledge of consumer psychology, persuasion, and behavioral triggers.
- Experience creating short-form video content concepts for marketing.
- Strong communication and copywriting skills.
- Ability to work with designers and coordinate content production.
- Self-driven and comfortable experimenting with new marketing approaches.
Nice to Have
- Experience marketing software, SaaS, or technology products.
- Knowledge of viral marketing strategies and growth hacking.
- Experience using AI tools for marketing and content generation.
- Understanding of SEO (Search Engine Optimization) and organic growth strategies.
