Red Bull has a program where student marketers are dispatched to various events and gatherings to promote their product. However, these marketers currently have no efficient way to quickly order products other than by calling the headquarters.

To address this, Purple developed a mobile application that enables marketers to place orders seamlessly. This system not only resolves the ordering issues for the marketers but also allows the headquarters to analyze the data collected by the app, providing insights into how the campaign impacts product sales.