Newsroom

The latest news, press releases, blogs, and events from Purple

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The Jobs AI Is Taking First, And What That Means for Every Business

One of the world's largest banking groups announced this week that it plans to cut at least 15 percent of its administrative workforce by 2030, citing the increasing role of AI ag…

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How a Trading Company Eliminated Manual Purchase Order Processing With AI

Every purchase order that arrived at the operations team meant the same thing. Someone had to open the email, read the attachment, interpret the format, extract the relevant detai…

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How AI Agents Work Inside a Business Day-to-Day

Most conversations about AI in business stay at the level of concept. AI will transform how we work. AI will replace repetitive tasks. AI is the future of operations. These statem…

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How to Automate Your Business Operations Without Hiring More Staff

At some point, almost every growing business hits the same wall. The workload has increased, but the team is already stretched. The obvious answer is to hire. But hiring takes tim…

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How Businesses Are Using AI to Send Hyper-Personalised Emails Every Month Without a Sales Team

Most outbound sales don’t fail because businesses aren’t trying hard enough. It fails because it all sounds the same. The same templates. The same “just checking in.” The same lac…

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How to Automate Your Follow-Ups Without Losing the Personal Touch

Your team sent a great first message. The lead responded. Things felt promising. Then life got busy. Someone forgot to follow up. Three weeks passed. By the time anyone circled ba…

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What Are AI Agents and How Are Businesses Using Them in 2026

This blog breaks down what AI agents actually are, how they work, and where businesses are already using them in 2026. If you are still thinking chatbots, you are missing the shif…

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Top 5 Website Red Flags

That Are Secretly Killing Customers for Your Small Business : Your website is more than just a digital storefront, it’s your business’s most powerful sales and marketing tool. Yet

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Exploring the Benefits of using the MERN Stack for Web Development

Why MERN remains a strong full-stack choice with one language, fast UI performance, scalable architecture, and simpler deployments.

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How can software help you get more freedom in your business?

Learn how automation, remote access, collaboration tools, and better data management create more operational freedom for business owners.

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Why employee freedom is an important factor in the software industry?

Employee freedom drives ownership, creativity, retention, and stronger company culture, all of which improve software delivery outcomes.

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Web Application Development - Best Practices in 2024

A practical guide to modern web app best practices across stack selection, UX, performance, security, scalability, and SEO.

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Why Should You Outsource Your Next Software Project to Sri Lanka?

Sri Lanka offers skilled engineering talent, cost efficiency, strong collaboration culture, and favorable delivery conditions for outsourcing.

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Cloud-Based Applications Development - All You Need To Know

A concise guide to cloud app development benefits, architecture considerations, and key factors for secure, scalable delivery.

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Understanding the basics of MEAN and MERN Stacks.

MEAN and MERN are two popular web development stacks that are used for building full-stack web applications.

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